Product Design & UX Leadership

Product Design & UX Leader shaping enterprise platforms, AI-assisted workflows, and customer experiences at scale.

20+ years designing and leading complex B2B, B2C, and enterprise SaaS experiences across Amazon Web Services, consulting, and digital product organisations.

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Employers & Clients

Helping Organisations Build Better Products

Over the past 20+ years I've partnered with global enterprises, consultancies, public sector organisations, and high-growth technology companies to design customer experiences, enterprise platforms, and digital products.

Cloud Infrastructure

Professional Services

Technology

Public Sector

Banking

Health Service Executive

Government

Spirits & Beverage

Non-Profit

Outdoor Retail

About

Helping organisations turn complexity into customer value

I'm Ed McCready, a Product Design & UX Leader with over 20 years of experience helping organisations transform complex technology into products customers can understand and adopt.

My career spans creative agencies, consulting at PwC, and UX leadership at Amazon Web Services, where I led product strategy, AI-assisted experiences, enterprise platforms, and design teams across Communication Developer Services.

AWS & Enterprise Platforms

Deep experience designing at scale across Amazon Web Services infrastructure.

AI-Assisted UX

Designing intelligent workflows, conversational patterns, and AI integration.

UX Strategy

Connecting customer outcomes to business priorities through strategic frameworks.

Research & Discovery

Leading research programmes that surface actionable insights at scale.

Design Leadership

Building and mentoring high-performing design teams across organisations.

Cross-functional Collaboration

Aligning product, engineering, data science, and business stakeholders.

Career

Experience

2022 - Present

Amazon Web Services

Senior UX Lead / Senior Product Designer - SES & Communication Developer Services

Led UX strategy and product design for Amazon SES and Communication Developer Services (CDS), transforming complex enterprise platforms into intuitive customer experiences. From onboarding and AI-assisted workflows to multi-tenant architecture and product strategy, I partnered with Product, Engineering, and leadership teams to deliver scalable solutions that improved adoption, customer success, and long-term business growth.

Led UX strategy and end-to-end design for 13 major enterprise product launches, including Guided Onboarding, Tenant Management, Amazon Q, and Recipient Validation.
Transformed the Amazon SES onboarding experience, contributing to 31% growth in customer adoption and a 101% increase in Virtual Deliverability Manager (VDM) adoption.
Defined the UX strategy for Project Beacon, enabling enterprise-scale tenant management supporting 13,000+ active customers and 34 million emails processed daily.
Progressed from sole UX designer for Amazon SES to leading and mentoring Product Designers across the Communication Developer Services (CDS) organisation.
Partnered with Product, Engineering, and executive leadership to shape AI-assisted experiences, enterprise platforms, and long-term customer experience strategy.

2019 — 2022

PwC

Head of Experience Design

Led UX strategy and Experience Design across enterprise, SaaS, B2B, and consumer products for clients spanning financial services, public sector, retail, and global brands. I partnered with executive stakeholders, product teams, and engineers to shape product strategy, facilitate design thinking workshops, and transform complex business challenges into intuitive digital experiences. Alongside leading multidisciplinary teams, I helped embed customer-centred design practices, mentor designers, and establish scalable approaches to research, service design, and product innovation.

Led multidisciplinary teams delivering UX strategy, service design, and digital transformation initiatives across enterprise, SaaS, B2B, and consumer products.
Facilitated customer discovery and design thinking workshops, helping organisations align business strategy with customer needs and product vision.
Partnered with executive stakeholders, product teams, and engineers to simplify complex workflows and deliver customer-centred digital experiences.
Established user-centred design practices, research frameworks, and scalable UX processes across multiple client engagements.
Mentored designers and championed design thinking throughout the organisation, helping embed UX into product development and strategic decision-making.

2004 — 2019

Earlier Roles

UX Designer / Digital Product Designer / CX Strategist

Partnered directly with clients to transform ideas into customer-centred digital products through strategy, research, UX design, and collaborative workshops. Collaborating closely with business stakeholders, designers, and developers, I helped organisations shape product vision, simplify complex customer journeys, and deliver digital experiences that achieved both customer and commercial goals.

Led end-to-end UX design across multiple B2B and B2C digital products, from discovery and strategy through to delivery.
Facilitated customer discovery and design thinking workshops, helping clients define product vision and align business goals with user needs.
Established user-centred design processes, introducing wireframing, journey mapping, prototyping, and usability-focused design practices across projects.
Designed responsive web and mobile experiences for organisations across retail, financial services, public sector, hospitality, and consumer brands.
Developed design systems and reusable UI patterns that improved consistency and accelerated product delivery.
Partnered directly with founders, marketing teams, developers, and business stakeholders to translate complex requirements into intuitive digital experiences.
Helped shape brand identity and digital strategy for numerous organisations, ensuring a consistent experience across products and customer touchpoints.

Products

Products I've designed, built and continue to grow.

fyunor.com

Fyunor

Financial Calculator Platform

Fyunor

A premium financial calculator platform built to make complex financial calculations fast, accurate and easy to understand.

Fyunor combines exceptional UX, modern engineering and technical SEO to create financial tools that are beautiful, trustworthy and instantly useful.

US Salary Calculator
Mortgage Calculator
Loan Calculator
Compound Interest Calculator
Mobile-first
Accessibility focused
SEO optimised
No sign-up required

Visit FyunorCurrently in active development.

Get in Touch

Let's Shape What's Next

I'm passionate about helping organisations build better products, stronger teams, and customer experiences that create lasting impact. Whether you're hiring, looking for strategic design leadership, or simply want to connect, I'd love to hear from you.

mccready.edward@gmail.com

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View My Portfolio

Product leadership & enterprise UX

Looking for my agency and consulting work?

View My Agency & Consulting Portfolio